Purrs Protocol

What is Purrs?

Purrs is Europe's cat adoption community and the world's most advanced Web3 cat adoption platform. Operating across EU member states and Switzerland, Purrs connects street cat rescuers with prospective adopters through structured listings, AI-assisted storytelling, and a verified shelter and NGO network — while using blockchain infrastructure to solve problems that no adoption platform has ever addressed.

Platform capabilities

1. Purrs — the platform

The Purrs Protocol extends the platform with an on-chain layer that handles funding, verification, and incentive systems. From the end user's perspective, the blockchain is invisible — they interact with the Purrs website and app. Under the surface, key moments are recorded on-chain permanently.

2. Protocol participants

The Purrs Protocol involves four categories of participant. The rescuer and the shelter/NGO are treated as a single unified actor — in practice, rescuers are the people running the shelters or acting independently as volunteer rescuers.

3. The protocol lifecycle

The Purrs Protocol follows a seven-phase lifecycle from rescue to long-term post-adoption engagement. Each phase has defined on-chain actions and in-app interactions.

4. Cat bond mechanics

Each rescue initiates a Cat Bond — an on-chain funding instrument that pools community capital to cover the cost of a cat's care. The bond closes at adoption, triggering an automatic payout waterfall. All amounts are denominated in EURC. Funding targets and adoption fees vary by region, reflecting differences in vet costs, cost of living, and local rescue economics.

Bond structure

Payout waterfall

The adoption fee is split automatically by the PayoutWaterfall smart contract at the mint trigger event. Example below uses the base case of a €150 funding target fully filled (€200 adoption fee: €169.50 to bondholders + €30 fixed allocations).

Bond yield is denominated entirely in EURC — not $PURRS. This separation is material for MiCA utility token classification.

Unit economics per bond

5. NFT architecture

6. The rescuer royalty layer

The adoption NFT creates a permanent, cryptographically verifiable link between a specific cat and every future commercial transaction the adopter attributes to that cat. When an adopter buys cat food from a Purrs partner retailer, visits a partner vet clinic, or takes out pet insurance through a Purrs partner, a percentage of that purchase flows back to the rescuer — automatically, continuously, for the life of the cat.

Adopters do not need to understand blockchain. They present their Purrs QR code at checkout — physical or online. The purchase is attributed to their cat's UUID on-chain. The royalty calculation and $PURRS minting executes automatically. Partners pay a 1–3% commission on attributed sales.

Royalty split per attributed purchase

"The person who rescued your cat gets a percentage every time you buy cat food" — requires no blockchain knowledge to understand. It is immediately legible to any adopter, any partner, any journalist.

Lifetime cat spend basis

Partner commission applies against attributed spend. The table below is the basis for royalty projections.

Commission at 2% avg × 65% rescuer share = ~€182 lifetime royalty per cat at 100% attribution, ~€91 at 50%.

Rescuer earnings projection

Royalties accumulate across all active placements. Active cats are cats the rescuer has placed that are still alive and attributed to the partner network. Royalties are paid in $PURRS at prevailing market value.

Illustrative projections based on €933/year spend × 2% blended commission × 65% rescuer share = €12.13 per active cat per year at 100% attribution. Partner network at scale assumed.

7. The $PURRS token

$PURRS is the utility token of the Purrs Protocol, deployed as an ERC-20 token on the Polygon PoS network. Its ticker is PURRS — distinct from the existing PURR meme token on Hyperliquid. $PURRS value derives from its utility within the protocol, not from any promise of profit.

8. Technical architecture

9. Regulatory considerations

Revenue Model & Market Opportunity

1. Market context

Purrs operates at the intersection of animal welfare technology and the global pet economy — one of the most resilient consumer spending categories in the world. The addressable market for a platform spanning adoption, bonded rescue funding, and post-adoption commerce is substantial in every target region.

Sources: ASPCA, Shelter Animals Count, FEDIAF Facts & Figures 2024, APPA, TGM Research Saudi Arabia, Grand View Research Gulf Pet Market.

2. The Bulgaria benchmark

Purrs launched subscription monetisation in January 2026. The subscription is paid by rescuers and shelters to publish adoption listings. Bulgaria gains 15–20 new yearly subscribers per month, each paying €1/month (€12/year) — a confirmed, growing baseline from which all markets are extrapolated.

3. Revenue stream 1 — Platform subscriptions

Purrs charges rescuers and shelters a flat monthly subscription fee to publish cat adoption listings. The fee gives access to listing tools, AI-generated adoption stories via Purrs.AI, adopter messaging, and analytics. The subscription is priced by country tier, keeping it accessible for volunteer rescuers in lower-income markets.

Subscription pricing tiers

Annual subscription revenue by market

Bulgaria confirmed growth rate: +15–20 new yearly subscribers/month at €1/month. End of Year 1 projection: ~180–240 cumulative subscribers · €2,160–€2,880/year.

4. Revenue stream 2 — Cat Bond protocol fees

Every Cat Bond processed through the Purrs Protocol generates a protocol fee of €10 from the adoption fee payout waterfall, collected automatically by the smart contract on every successful adoption. It is the most directly scalable revenue stream — growing one-for-one with adoption volume.

Cat Bond unit economics

Annual protocol fee revenue by market

Europe is the largest opportunity by bond volume. The protocol fee is auto-collected — zero incremental cost per transaction.

5. Revenue stream 3 — Rescuer royalty layer

The royalty layer is the protocol's highest-potential long-term revenue stream. Every attributed commercial transaction made by an adopter generates a partner commission into the protocol. 5% of that commission is retained as protocol revenue; the remaining 95% is distributed to rescuers (65%), adopters (15%), and the DAO (15%).

Royalty unit economics

Annual royalty protocol revenue by market (Year 3 estimates)

Attribution rate = % of adopters actively linking purchases via the Purrs app QR. Protocol revenue recalculated at 5% share and €933 annual spend basis (updated from original €667).

6. Combined revenue scenarios

The following scenarios model total annual protocol revenue across all three streams at four market penetration levels. Scenario A = early traction; Scenario B = established market position; Scenario C = category leadership; Scenario D = scale platform.

7. Revenue quality & characteristics

The subscription stream provides predictable baseline revenue and investor confidence. The bond fee stream is the primary growth driver in years 1–3. The royalty stream is the long-term value creation engine — it becomes the dominant revenue contributor after year 3 as the installed base compounds, and it has no equivalent in any competing platform.

8. Key assumptions & risks

9. Summary

$PURRS Token Supply & Allocation

The $PURRS token is the participation and incentive layer of the Purrs Protocol. It is not a financial instrument and makes no promise of return — its value is derived entirely from its utility within the platform: rewarding rescuers, incentivising adopters, governing the DAO, and gating access to partner benefits. All financial flows within the protocol (bond capital, adoption fees, royalty commissions) are denominated in EURC. $PURRS handles recognition and governance; EURC handles money.

The initial supply is 1,000,000,000 $PURRS, allocated across six categories each with a defined purpose and release schedule. The protocol uses a capped inflationary model — additional tokens may be minted subject to a hard cap of 2,000,000,000 $PURRS and a mandatory DAO supermajority vote with 30-day time-lock. No single party — including the founding team — can mint new tokens unilaterally.

1. Supply at a glance

Seed price: €0.03 per token (€1,350,000 raised ÷ 45,000,000 tokens). Implied fully diluted valuation at seed price: €30M. Hard cap on total supply: 2,000,000,000 $PURRS. Any additional minting requires DAO governance vote with 30-day time-lock.

2. Seed round — 4.5%

The seed round sells 45,000,000 $PURRS at a fixed price of €0.03 per token, raising €1,350,000. This is a private placement to a small number of aligned investors and will not be offered to the general public. Seed investors receive tokens, not equity — they are participating in the Purrs Protocol's growth as utility token holders.

3. Team & founders — 15%

150,000,000 tokens are reserved for the founding team. This allocation reflects significant work already completed — a live platform with real users in Bulgaria, a detailed protocol whitepaper, the Cat Bond design, the royalty layer architecture, and the purrs.shop concept — as well as the ongoing commitment required to build and scale the protocol.

The team vesting schedule is intentionally longer than the seed round. Founders should be the last to fully unlock — a signal to all investors and community members that the people building the protocol are committed for the long term.

4. Community & rewards pool — 40.5%

The largest allocation — 405,000,000 tokens — is reserved for the people who create value within the Purrs ecosystem. This pool is never sold. It is earned through protocol activity and distributed automatically by the smart contracts.

This pool does not have a fixed release schedule — tokens are minted from it as qualifying activity occurs, up to the 405,000,000 ceiling. The rate of distribution is governed by the DAO once governance is live. In the early phase, it is set by the founding team and publicly documented.

5. DAO treasury — 17%

170,000,000 tokens are held in the Purrs DAO treasury. This pool funds the long-term health of the protocol — grants to animal welfare organisations, platform development bounties, emergency reserves, and any future initiatives voted on by token holders.

6. Ecosystem & partnerships — 12%

120,000,000 tokens are set aside for strategic partnerships — vetted partner stores on purrs.shop, vet clinic networks, pet insurance providers, and any organisations whose participation materially grows the protocol's reach and utility.

7. Public launch & liquidity — 11%

110,000,000 tokens are allocated to the public token launch and initial liquidity provision, covering two distinct uses: seeding the initial trading liquidity pool on Polygon, and a public launch event for community members who want to participate before the protocol reaches full scale.

Mint & burn events

$PURRS supply is managed through defined mint and burn events. These create the balance between token issuance (rewarding participation) and deflation (consuming tokens for utility).

Demand & supply dynamics

8. Regulatory note — MiCA compliance

$PURRS is designed and will be operated as a utility token under the Markets in Crypto-Assets Regulation (MiCA). It is not marketed or structured as a financial instrument, security, or investment product. All financial yield within the Purrs Protocol is denominated in EURC, not $PURRS. $PURRS carries no promise of financial return.

9. Future minting — capped inflation

The 1,000,000,000 initial supply is not a permanent ceiling. As the Purrs Protocol matures — more rescuers onboarding, more cats adopted, more partners on purrs.shop — the community rewards pool may need replenishing to sustain the incentive layer. A fixed supply that runs dry defeats the purpose of a protocol built on long-term behavioural rewards.

Even in the most aggressive minting scenario — one event per year at the 5% maximum — it would take over 13 years to reach the 2 billion hard cap from the initial 1 billion supply. In practice, minting events will be rare and only triggered when the community rewards pool falls below a threshold that would impair the protocol's incentive mechanics.

Curated shopping that gives back

purrs.shop is a marketplace where partners plug in their own stores and product catalogues — the same multi-vendor pattern as large regional platforms such as eMAG in Bulgaria and Skroutz in Greece. Shoppers stay on purrs.shop to discover and check out; partners fulfil orders from their inventory while Purrs handles attribution and royalty routing.

When a cat is adopted through Purrs, a relationship begins — not just between the adopter and their cat, but between that adopter and the entire network of people who made the rescue possible.

purrs.shop is built on that relationship. It is a curated marketplace of partner stores selling cat food, health supplies, and accessories, where every purchase made by an adopter generates a small royalty that flows back to the rescuer who saved their cat.

Shopping becomes an effortless, ongoing act of gratitude — one that requires nothing from the adopter beyond buying the things they were already going to buy.

The royalty flow

Every attributed adopter purchase on purrs.shop generates a partner commission. That commission is distributed automatically through the Purrs protocol in four directions — to the rescuer, to the adopter, to the DAO treasury, and to the protocol.